Patient’s Privacy Notice
Hull & East Riding Fertility (HERF) is committed to protecting your privacy and keeping your personal and health information secure.
How we use your information
We collect and use personal and health information necessary to provide your care and treatment. This may include your contact details, medical and fertility history, investigation and laboratory results, treatment information, correspondence and information about your partner or donor where relevant. We use this information to provide and manage your care, maintain clinical records, communicate with you and other healthcare professionals, meet our legal and regulatory obligations, and monitor the quality and safety of our services.
As an HFEA-licensed fertility clinic, we are required to provide specified information about fertility treatment to the Human Fertilisation and Embryology Authority (HFEA). Where necessary and permitted, information may also be shared with healthcare professionals, NHS organisations, laboratories and other organisations involved in your care, as well as regulators and organisations providing secure services on our behalf.
Digital and AI-assisted documentation
We may use secure digital technology, including AI assisted transcription, to help our healthcare professionals document consultations and prepare clinical notes, correspondence and proposed treatment plans. When used, information discussed during your consultation may be processed to create draft clinical documentation. This is reviewed by a healthcare professional, who remains responsible for your clinical record and all decisions about your care. You will be informed when this technology is being used during your consultation.
Call recordings
We record telephone calls to and from our team. We do this to maintain and improve the quality of our service, to investigate and resolve complaints, where appropriate, and to train our staff. Recordings are stored securely by our 3rd party telephony provider, and kept for 3 months, after which they are safely deleted.
Photography, filming and social online conduct
To protect the privacy and confidentiality of our patients, visitors and staff, filming, livestream or recording content for social media is not permitted within the clinic, without explicit permission.
When sharing experiences online please respect individuals’ privacy and avoid defamatory or abusive content. We welcome honest feedback and this policy doesn’t restrict sharing genuine experiences, whether positive or negative.
Your information and your rights
We keep patient information securely and retain clinical records in accordance with legal, regulatory and professional requirements.
You have the right to request access to the personal information we hold about you, including a copy of your clinical notes and records. Please contact the clinic if you would like details about making a request. You can also ask us to correct information that you believe is inaccurate or incomplete. The National Data Opt-Out may apply to certain uses of confidential patient information for research and planning but does not prevent information being used for your individual care. Please see our Data Opt-Out Policy for further information.
If you have any questions about how we use your information or wish to exercise your data protection rights, please contact Hull & East Riding Fertility using the details on our website.
Page Last Modified: 12th October 2026